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ORIGIN OF ZOOANGZI

The name Zooangzi,
refers to Zhuang Zi in phonetic writing, a taoist philosopher and his book of wisdom written approx. 360-290 BCE. The book transfers it's wisdom through storytelling full of proze, stories and parables. It is one of the first books of wisdom where creativity as a concept is addressed. In what may be the earliest Chinese dragon ballad I quote: " the dragon moves freely from an underground water home to an irrigated field. Then, driven by a drought, it flies to heaven to conquer a new empire. The dragon is now believed immortal and omnipresent with abilities to change form or become invisible".

The Zooangzi centre for applied creativity and creative leadership does not base it's objectives nor methodologies on any religion or idealism. By adopting the name of Zooangzi we do want to express that creativity is much more then has been addressed sofar by management guru's from the 20 and 21st century. The book reveals much more a holistic way of thinking where complexity is respected by 'seeing' the overall structure, seeing the way of least resistance and then using the least effort for the maximum returns.

Naming our organization ZooangZi is also an expression of hope. Hope that our work with our clients & trainees transforms (symbol of the butterflies) and that they can truly become sustainable creative in their lives, careers and organizations. History shows over and over again that applied creativity and creative leadership seemingly effortless and holistic brings maximum returns.
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